I draw on years shaped by people, agencies, cultures, and the kind of projects that spark real curiosity. My strategic edge comes from living deep inside PR and political-communication environments—where messaging isn’t just crafted, it’s engineered.

At the same time, my creative and production instincts kick in hard when it’s time to build, design, and deliver. From start-ups to established design studios—and even running my own agency back in the day—I bring a mix of experience that keeps my work sharp, adaptive, and unapologetically forward-thinking.

I develop identities and brands through a blend of strategy and creativity that gives me a real edge. When I shape an idea, I’m already thinking about how it can be produced and what the realities of execution will bring–whether the goal is B2B precision or B2C impact.

With design as my backbone, I approach every brief through both a strategic and production-focused lens. I keep my eye locked on the deliverables, the core creative message, the visual harmony, the budget, and the full production landscape–so the final outcome isn’t just on-brand, it’s built to perform.

When you see the world through a Motion Designer’s eyes, the whole design universe shifts. A simple shape isn’t just a shape anymore–it becomes a story. Move it from point A to point B, and suddenly the magic kicks in; the path it takes becomes the narrative.

That’s when even a basic element or infographic jumps from “Nice touch” to “Hold up–we’re building a whole universe out of this.”

And right there, the Art Director mindset snaps back into play, ready to scale the idea into something bigger, smarter, and fully alive.

From managing and shaping a coffee-table book to feeling the weight and scent of fresh 100–150g pages–there’s something about that tactile moment that hits different.

On the digital side, producing a yearly report becomes an opportunity topush beyond the expected. Make it more engaging, more focused, more aligned with the concept. Turn it into a magazine-inspired experience, highlight the core messaging and visuals, and suddenly it connects with a wider audience in a sharper way. You know exactly where that energy comes from.

I polish stories into living experiences — Deepdiving in to the concept and story, with detailed steps on each frame, colorgrading, sound, rhythm, and all the way to the final version, all dialed in to elevate content from “nice” to “I felt that! in me, Frank…”