Nordic Innovation wanted to commemorate and celebrate its 50 years of innovation in the Nordics, all together with Norway, Sweden, Denmark, Finland, Iceland, and Greenland.

With insight into the different countries in the Nordics, and their innovation storyline over 50 years, with Nordic Innovation's engagement. We gathered several hours of data, stories, and imagery that we had to pull from old archives, so that we could scan their physical imagery for digital and printable use.

We also had several interviews with high-profile government officials, sharing their stories of innovation in the Nordics and how the impact of becoming one sustainable region.

With all this data and insight, I accepted the challenge and aimed to create a unique identity for this special occasion, highlighting their past, present, and future. I visualized their story through style, colors, and shapes that could resonate with the target, both emotionally and inspiring to boost morale in the Nordics.

We wanted to highlight a shape that could follow a path through Nordic Innovation's lifeline and serve as a red thread throughout their productions – both digital and physical, and events. We considered several approaches but chose the one that best suited the brand, storytelling, and overall feel.

One of the main challenges was creating a brand that could seamlessly integrate with Nordic Innovation's look and feel while remaining timeless, reflecting styles and colors from the past and merging with the future.

The team brainstormed several fantastic ideas, shapes, and colors, presenting drafts to the client. We decided on the complementary colors from Nordic Innovation's secondary and triadic color palette, reminiscent of the pastel era popular in the '70s. The tube-inspired shapes served as a path to guide Nordic Innovation's storytelling from start to finish. These shapes could also be used as supporting elements and animated.