
Invo
illustration
Identity
Our aim?
Emotions
Playfull
Simple
Interpretive
Emotions Playfull Simple Interpretive
The invo
Style
We're keeping it simple — introducing clean elements that showcase Invo's various integrations. Why? Because future illustrations and animations deserve to look sharp, not messy. Simplicity cuts the noise and cranks up the clarity.
Well, why not keep the focus on the hand? In tech, the hand is the one doing the heavy lifting — executing code and bringing our thoughts and ideas to life.
So yeah! Let’s turn this "character" into a star — showing off its daily tech chores, office tasks, meetings, and even helping spotlight Invo’s products and mantra.
the
result
Well. Our approach? Slick, clean lines. We did consider starting with rougher strokes, but honestly—we worried it might add noise and disrupt the design (and let’s be real, Invo’s all about making things easier and smoother). So why not double down and let the illustration style embody Invo’s mantra, right?
As you can see, we wanted to highlight that Invo’s system is simple and easy to use—narrating how Invo’s illustrations blend seamlessly with the product experience.
Take a look then! 😉
Social media posts and motion - 1:1
Invo’s product catalogue
information pamflet
Integration animation for SoMe and web
Merch highlighting its illustration identity
System simplification animation for SoMe and web
The process
As you can see, we wanted to highlight that Invo’s system is simple and easy to use—narrating how Invo’s illustrations blend seamlessly with the product experience.
Production:
Illustration identity / Motion design
TEAM:
Hanne Grobstock / Gina Dalby / Mads Felix Mathisen
AGENCY:
Hill & Knowlton
DATE:
2023
Well. Our approach? Slick, clean lines. We did consider starting with rougher strokes, but honestly—we worried it might add noise and disrupt the design (and let’s be real, Invo’s all about making things easier and smoother). So why not double down and let the illustration style embody Invo’s mantra, right?
I did some other cool
stuff for Invo, check them out here?
– Case done, go and draw something?