Invo
illustration
Identity

Our aim?

Emotions

Playfull

Simple

Interpretive

Emotions Playfull Simple Interpretive

The invo
Style

We're keeping it simple — introducing clean elements that showcase Invo's various integrations. Why? Because future illustrations and animations deserve to look sharp, not messy. Simplicity cuts the noise and cranks up the clarity.

Well, why not keep the focus on the hand? In tech, the hand is the one doing the heavy lifting — executing code and bringing our thoughts and ideas to life.

So yeah! Let’s turn this "character" into a star — showing off its daily tech chores, office tasks, meetings, and even helping spotlight Invo’s products and mantra.

the
result

Well. Our approach? Slick, clean lines. We did consider starting with rougher strokes, but honestly—we worried it might add noise and disrupt the design (and let’s be real, Invo’s all about making things easier and smoother). So why not double down and let the illustration style embody Invo’s mantra, right?

As you can see, we wanted to highlight that Invo’s system is simple and easy to use—narrating how Invo’s illustrations blend seamlessly with the product experience.

Take a look then! 😉

Social media posts and motion - 1:1

Invo’s product catalogue

information pamflet

Integration animation for SoMe and web

Merch highlighting its illustration identity

System simplification animation for SoMe and web

The process

As you can see, we wanted to highlight that Invo’s system is simple and easy to use—narrating how Invo’s illustrations blend seamlessly with the product experience.

Production:
Illustration identity / Motion design

TEAM:
Hanne Grobstock / Gina Dalby / Mads Felix Mathisen

AGENCY:
Hill & Knowlton

DATE:
2023

Well. Our approach? Slick, clean lines. We did consider starting with rougher strokes, but honestly—we worried it might add noise and disrupt the design (and let’s be real, Invo’s all about making things easier and smoother). So why not double down and let the illustration style embody Invo’s mantra, right?

I did some other cool
stuff for Invo, check them out here?

– Case done, go and draw something?